# Solay

> Solay is an AI that builds and markets an online shop for small makers and independent sellers. Its AI agent, Neta, turns a single photo (or your existing store) into a real product catalog, keeps that one catalog in sync everywhere you sell, writes your marketing strategy, drafts and publishes your posts for approval, and helps you sell over WhatsApp. Free to start.

Solay is for people who make things by hand and would rather make than run an online business. You talk to Neta in plain language (web chat or WhatsApp) and she does the work, handing you drafts to approve. Canonical site: https://solay.ai

## What Neta does (accurate capabilities)

- Builds a product catalog from a single photo, OR imports your existing store's catalog with your titles and prices kept exactly as written. Generates studio product images in five framings (hero, collection, lifestyle, detail, angle).
- Keeps ONE catalog in sync across your Solay shop, Shopify, Instagram, and Facebook. Your existing storefront stays the source of truth; nothing is overwritten without your approval.
- Writes a real content strategy: content pillars, story angles, and a posting cadence, in your brand voice.
- Drafts and schedules posts, carousels, and reels into a calendar and publishes them to Instagram and Facebook — always as drafts you approve first.
- Helps you sell on WhatsApp: sends your customers your products, your catalog, and checkout links, and keeps them posted on their orders.

What Solay does NOT do: publish to platforms other than Instagram and Facebook; autonomously close sales or run customer support without you; require a website or Shopify to start.

## Pages

- [Home](https://solay.ai/): what Solay is, shown as a first conversation with Neta.
- [What Neta does](https://solay.ai/what-i-do): the job in three parts — build or sync your shop, market it, and help you sell.
- [Where your shop goes live](https://solay.ai/where-i-work): one catalog across the Solay shop, Shopify, Instagram, and Facebook.
- [Meet Neta](https://solay.ai/who-i-am): the AI behind Solay, how she works, and the team that built her.
- [Pricing](https://solay.ai/depth): start free; step up through Starter, Grower, and Studio as your sales grow.
- [Solay vs ChatGPT, freelancers, and schedulers](https://solay.ai/why-not-chatgpt): an honest comparison.
- [Journal](https://solay.ai/journal): short essays on content, marketing, and selling for makers.
- [Contact](https://solay.ai/contact): reach the Solay team on WhatsApp or by email.

## Pricing

- Free: set up your shop and start posting (watermarked, limited monthly content).
- Starter, Grower, Studio: paid tiers that raise content limits and add features (AI ads, then an AI presenter at Studio). Live prices are on the pricing page. Paid tiers also take a small revenue share only on sales Neta actually drives.

## Company

Solay is built by a small team; Neta is the AI agent. Founder: Omer Hovev. Instagram: https://www.instagram.com/neta_solay/ · Facebook: https://www.facebook.com/solay.ai.studio